HDD (Her Diamond Dozen) Presents ‘Flipside’ – Their First Event of 2025!

Get Ready for an Unforgettable Event: HDD Presents ‘Flipside’ at 93 Feet East – 10 May 2025.

Prepare yourself for an electrifying night at London’s legendary 93 Feet East as HDD (Her Diamond Dozen) presents Flipside – their first event of 2025! Taking place on Saturday, 10 May 2025, this event brings the iconic Ibiza club vibes to East London with an incredible lineup of predominantly female local and international DJs spinning the best House, Tech House, Latin Tech, and Minimal Deep Tech.

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A Stellar Lineup Led by Paisley Jensen

HDD is thrilled to announce Paisley Jensen as the headliner for the debut Flipside event. Paisley has performed at some of the world’s most iconic venues, including Studio 338, Progress, Amnesia, and Ushuaïa. She has shared the stage with industry giants such as Fisher, Groove Armada, Sonny Fodera, and Roger Sanchez. As a resident DJ for one of electronic music’s biggest brands, Defected, Paisley is set to perform at Pacha Ibiza this year.

• Joining her on the lineup are six other exceptionally talented female DJs and producers:
  Amy Lauren
  Bear Winder
  Chenne
  Jayn Jones
  Jules Cameron
  Sassy B

In addition to this powerhouse lineup, the event will feature a live performance by gifted singer-songwriter Alix Robson. Balancing out the energy, international DJs AJ Moreno, Ryan Arnold, and TriCade will also take to the decks, ensuring a night of pure musical magic.

Celebrating Women in the Music Industry

It is no coincidence that Flipside launches in celebration of International Women’s Day. Female DJs and producers make up less than 10% of the industry, and HDD is committed to changing this statistic. HDD’s co-owner, Sian Jones, shared her thoughts on the event:

“In 2025, HDD is really getting behind women in the industry with the launch of Flipside. House events are often male-dominated, both in terms of lineup and audience. We want to change that, and we are so excited to kick things off with such an amazing roster. Flipside is all about the music, having fun, and dancing like no one is watching. There are no egos here.”

Jeremy André, Head of Marketing at 93 Feet East, also emphasized the importance of inclusivity in the music industry: “The music industry has long been plagued by inequality, but change happens when we actively create opportunities for female artists to be seen, heard, and celebrated. At 93 Feet East, we are proud to host female lineups and stand behind the movement for a more inclusive, diverse, and fair industry. This isn’t just about one event – it’s about reshaping the future of music. As a music professional, I see it as my responsibility to combat inequalities and ensure that female artists receive the recognition they deserve.”

HDD’s Commitment to Female Talent

HDD, a boutique label that has secured 12 Top 100 spots in the Beatport Charts over the past six months, is actively seeking to sign more female producers in 2025. Sian Jones added:
“There is so much female talent out there, and we want to help showcase it. As a mother of two young daughters, it’s incredibly important for me to demonstrate that girls are just as capable as boys in all career paths, including DJing and music production.”

Don’t Miss Out on Flipside

Secure your Flipside tickets now and experience an immersive event featuring stunning visuals, lighting, and live PA performances. For those unable to attend in person, Flipside will also be streamed live to 155,000 YouTube subscribers.

Be part of this movement – grab your ticket now and join us for a night of music, energy, and empowerment!

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