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Alok And John Legend Star in The Emotive New Video For ‘In My Mind’

Alok And John Legend Star in The Emotive Video For 'In My Mind'

Alok And John Legend Star in The Emotive Video For ‘In My Mind.’

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As a stellar supernova within dance music and pop with billions of artist streams to his name, Brazilian star ALOK has trodden his path with collaborations and remixes alongside huge, applauded industry names.

From The Rolling Stones to Zara Larsson, from Jason Derulo to Tove Lo and more, as well as holding the title of the second biggest Instagram following of any electronic artist globally with over 25 million fans and 20 million monthly listeners on Spotify making him the most-listened to Brazilian artist in the world – he now recently linked up with John Legend on ‘In My Mind’.

Alok Image 2 | Soundrive

With over 5 ½ million streams on Spotify since its initial release, the enchantment of the duo is now showcased in visual form with a striking performance for the single starring the collaborators across Sao Paulo and LA, as over 30,000 fans tuned into the live YouTube premiere of the ‘In My Mind’ video.

Dramatic with pops of colour across the filtered cinematography, illuminated by neon lights to show the excitement of the city and echo on the emotion of the release, the ‘In My Mind’ visual captures the synergy of sounds held between the artists.

Following two lovers dreaming of reuniting in the magic of subway cars, flickering memories and visions of hope, a union of expression dazzles through dance as we follow the story.

The uniting duo have crafted a slow-burning coalition that showcases John’s famed, sultry vocal, enlisting in tonal, spacious melodies that are punctuated by guitar strums.

As the “If I close my eyes/ I got you In my mind” lyric paves the way to an ascent to greatness, ‘In My Mind’ then leans into ALOK’s signature sound, deeper in production, making for a dazzling backdrop for John’s vocal dexterity to shine, breezy yet also emotive in its delivery.

Make sure you get your hands on ‘In My Mind’ from ALOK & John Legend, out now!

For ALOK’s newly announced European tour dates, please see:

‘All We Have Is N:ow’ Tour
27/08  Electric Love Festival  Austria
28/08  Creamfields Festival  United Kingdom
29/08  Sea Dance Festival  Montenegro
04/09  Summerburst Festival  Sweden
09/09  Art-Factory Platforma Ukraine
12/09 Untold Festival  Romania

Connect with Alok

Web | Instagram Twitter | FacebookSpotify | YouTube

Connect with John Legend

Web | Instagram Twitter | Facebook Spotify | YouTube

Alokjohnlegendinmymind Artwork | Soundrive

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Soundrive Music has earned a reputation as the foremost global hub for all things EDM. With a presence in over 125 countries, it has swiftly become a trusted and esteemed source for electronic dance music news, reviews, interviews, and features catering to DJs, artists, and labels alike. Beyond its extensive coverage of the EDM scene, Soundrive Music provides a platform for aspiring DJs and artists to showcase their talents. Through a diverse range of events and collaborations with leading industry players, it creates opportunities for emerging talent.

From breaking news and cutting-edge music releases to in-depth interviews with industry titans, Soundrive Music is committed to delivering the most up-to-date and comprehensive information on the world of electronic dance music. Soundrive Music’s headquarters are located in London, United Kingdom, founded on April 19 of 2016 in Helsingborg, Sweden by Jacques Maurice Julie and Darren Johnathan Bezuidenhout whom are also the owners of esteemed UFO Network.

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