Syn Cole Drops His Sumptuous Slice Of Soft Electro-Pop ‘Keep Going’ On NCS

By Jacques Julie
Published on Mon, January 6, 2020

It might be the bleak mid winter but the airwaves are aglow thanks to the latest offering from celebrated Estonian producer Syn Cole, who dropped his sumptuous slice of soft electro-pop ‘Keep Going’ on NCS on Christmas Day.

With shimmering percussion, gently strumming guitars and breathy swells of strings, ‘Keep Going’ is a confidently poised piece of production from the Estonian artist, understated yet emotive, its ‘less is more’ attitude washing back and forth with dreamy insistence. Vocoding the top line and underpinning the track with shuffling percussion, the single is a blissful union of orchestral, pop and electronic elements bought together with deft precision, Syn Cole once again showcasing a clear knack for constructing earworm material.

Listen to ‘Keep Going’ on Spotify!

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Having earned early recognition for his remix duties for Avicii, the Estonian has gone on to edit a host of A-list artists including Coldplay, Martin Garrix, Alan Walker, Charlie Puth, Dimitri Vegas & Like Mike, Ed Sheeran, Clean Bandit, Miley Cyrus, P!nk, Katy Perry, Kygo, Zedd, Jonas Blue and many more. No stranger to success in his own right either, productions like ‘Miami 82’ (remixed by both Avicii and Kygo), ‘Gizmo’, ‘Feel Good’, ‘Got This Feeling’ and ‘Who You Are’ have climbed Billboard and Spotify charts alike.

Adding appearances at legendary festivals Tomorrowland, Creamfields, EDC Las Vegas and Ultra Miami and clubs Ushuaia Ibiza and XS Las Vegas into the mix, Syn Cole has firmly established himself as a serious contender in the upper echelons of dance music. Now he returns for his third release with NCS, looking set to win yet another round of global critical acclaim.

Connect with Syn Cole

Syn Cole – ‘Keep Going’ is OUT NOW! via NCS

Soundrive Music

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From breaking news and cutting-edge music releases to in-depth interviews with industry titans, Soundrive Music is committed to delivering the most up-to-date and comprehensive information on the world of electronic dance music. Soundrive Music’s headquarters are located in London, United Kingdom, founded on April 19 of 2016 in Helsingborg, Sweden by Jacques Maurice Julie and Darren Johnathan Bezuidenhout whom are also the owners of esteemed UFO Network.